![]() ![]() The Wimbledon green together with Rolex’s signature color also adds to the perfect match.Īs the official timekeeper of the tournament, Rolex handles all timing. The brand is very traditional and mainly relies on the traditional models, lines, and shapes, which have proven to stand the test of time of being truly timeless. In its watch manufacturing, Rolex relies on traditional and timeless designs, equipped with the latest technology. The tournament embraces old tennis traditions, but that is what makes Rolex a perfect partner. During the breaks, strawberries with whipped cream are served to spectators. It is extremely traditional in the sense that it requires players to wear 90% white clothing, and play on English grass. Now, Wimbledon Championships is not only the oldest tennis tournament, but it is the most prestigious tournament. ![]() Wimbledon is the world’s oldest and most prestigious Grand Slam tournament which takes place in London for two weeks each summer, bringing together world-leading players on the green grass. Rolex and Wimbledon’s relationshipĢ018 marked the 40-year anniversary between Rolex and Wimbledon.įor 40 years straight, Rolex has supported and backed the tournament, and it doesn’t look like this partnership is ending anytime soon. In this article, we are looking closer at a very iconic partnership between a brand and a sporting event. In addition, Rolex has also made a number of professional tennis players into ambassadors. Since Rolex’s first tennis partnership in 1978, the company has continued to promote itself within the tennis space, teaming up with other tournaments such as the Australian Open, Shanghai Masters, BNP Paribas Open, Monte-Carlo Masters, and more. Rolex, as you know, Rolex is the world’s most recognized watch brand in the world, and Wimbledon the oldest and most prestigious tennis tournament in the world. Rolex and Wimbledon’s relationship dates all the way back to 1978 when Rolex became Official Timekeeper of The Championships, Wimbledon. This marked the start of a great partnership between two iconic and well-respected brands. The partnership is as evident as Rolex and Formula 1, or Omega and the Olympics. The relationship between Rolex can hardly have passed anyone. The alliance extends to all four Grand Slam tournaments, today’s elite competitors and legends of the game, as well as the organizations that administer the game globally.Rolex and Wimbledon: A long-lasting relationship In the ensuing decades, the brand has built a rich legacy of championing high performance and helping to maintain the traditions of tennis. The Swiss watchmaker has nurtured a special relationship with the season’s third Grand Slam ® event since 1978, when a pioneering union marked the start of its burgeoning partnership with the sport. And maintaining the tournament’s heritage sits alongside a deep commitment on the part of the All England Lawn Tennis & Croquet Club to constantly innovate. ![]() This is a place of epic duels, where legends are written by the greats of the game. Wimbledon occupies a special place in the hearts and minds of tennis fans worldwide but the magic extends beyond the history, atmosphere and traditions. The leading players and emerging stars from across the globe will be in action in southwest London from 27 June to 10 July, with Rolex once again the Official Timekeeper for the world’s oldest tennis tournament. Geneva, 21 June 2022 – This year’s 135th edition of The Championships, Wimbledon, promises to be another joyous occasion, marrying tradition with modernity during a fortnight of compelling sporting spectacle at the height of the English summer. ![]()
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